Limit of 500 shipments per day

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Disadvantages of sending mass emails from Gmail
With over 1.8 billion active users worldwide and almost 30% market share, Gmail's efficiency and simplicity in everyday communication is undeniable. It's a good option for individual mailings or to small groups of contacts. However, if you're thinking of sending mass emails to a more or less extensive recipient list or launching digital marketing campaigns, it's important to evaluate other options.

Although it may initially seem like an economical alternative, relying on Gmail for mass mailings can present limitations that affect the development of your communications in the medium and long term, due to the following limitations:

With a standard Gmail account, you can only send and receive a maximum of 500 emails in a 24-hour period. The number of recipients for a mass email is also limited to 500. Small businesses with a growing contact list will soon reach this 500 subscriber threshold. If you are caught off guard, you may have to split up lists and spread out email campaigns over several days, which is tedious and time-consuming.

Those who need to overcome this limit have the option of subscribing to the paid service Google Workspace (formerly known as G Suite), which increases the limit to 2,000 recipients and 2,000 emails per day. This expansion can make it easier to manage larger email marketing campaigns, but it still imposes restrictions that could be limiting for companies with large volumes of communication.

Limited deliverability
Sending mass emails from a Gmail account can put your campaigns' deliverability at risk - that is, whether your emails arrive in recipients' inboxes. Since free email providers are designed for personal use, attempts to malaysia telegram data send mass emails are often interpreted as suspicious activity. That's why, with Gmail's new sender requirements, all mass emails from account are categorized as spam.

Additionally, using a free email address for business communications can negatively impact your brand's professionalism and credibility. In email marketing campaigns, a domain of your own (such as [email protected]) reinforces your sender reputation and increases the chances of your messages successfully reaching your contact list, avoiding the spam filter.

Less intuitive customization
Gmail offers a mail merge feature , which allows you to send personalized bulk emails with labels like feature, available in Google Workspace plans, allows you to link Google spreadsheets to variables in your Gmail email. However, this process can be less intuitive and more limited than in other specialized tools.

Specific email marketing platforms integrate personalization with the contact database, without the need to create ad hoc tables to merge mail. This allows for a greater variety of customizable variables to be included and done in a more intuitive way, which makes it easier to create messages that are even more relevant to each recipient.