A final reminder always comes in handy

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Valentine's Day email marketing campaign idea. Image of Artistería's culinary and floral experience.
Set purchase deadlines and send reminders to your customers
It is well known that "forewarned is forearmed" or that "forewarned is forearmed", so it is best to clarify the purchase deadlines to avoid having customers upset for not receiving their purchases on time.

Colvin is an online florist that offers this practice a lot. As you can see in the image, customers receive an email indicating that there are only a few days left to take advantage of a Valentine's Day discount, but that they still have time to have their order arrive on time. The discount is from last year, but you can surely find offers in 2023 as well.

A Valentine's Day newsletter from online florist Colvin, in 2022.
Most promotions end long before Valentine's Day begins, and often this happens in order to be able to deliver what has been sold on time.

If your business doesn't rely on early bird timing, consider offering a last-minute promotion. By sending a last-minute reminder and including a gift certificate for your store, you can endear yourself to all those subscribers who haven't thought about Valentine's Day in time.

Don't forget about the singles
Self-love also exists. Valentine's Day newsletters are not just about giving flowers, jewelry and chocolates to couples. You can encourage your clients to pamper themselves, because what better than Valentine's Day to give yourself some time, rest and look after your own well-being.

This is what Ben & Frank, a glasses company, does in one of its newsletters

An example of a Valentine's Day newsletter aimed at singles and self-love, created by Ben & Frank.
Offers gift ideas
After Christmas, gift ideas are scarce. This means you have japan telegram data the opportunity to make your readers' lives easier by suggesting great gift ideas.

Example of email marketing for Valentine's Day from the flower shop La Artistería.
Plus, it's not just a day for couples (there's a reason it's called Valentine's Day). You can also give gift ideas to your buyers' friends, whom they love so much.

Valentine's Day email to give a gift to a friend.
Create unique marketing offers for Valentine's Day
With so many competitors promoting their products during these holidays, it's a good time to motivate your subscribers with some promotion or offer.