Using the resources of other companies

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7.- Create content on third-party sites
Sometimes it is difficult to attract customers from your own website, so you need to change your approach and focus on creating content on third-party sites to attract users to your site. Social networks or forums are common places and close examples of this practice, but there are more .

YouTube is an ideal place to promote the content your company works on, since through a video you can show what you do, how you do it, what resources you have and what solutions you are going to provide to the users of your website.

can be an ideal way to redirect users to your website with fewer of your own resources. Potential customers who usually read mobile phone blogs will surely be interested in your company, in this case a smartphone manufacturer, if your company presents its product in an attractive way there. It is about using the resources that others put at your disposal for your canada whatsapp phone numbers own benefit, increasing the number of visits to your site.

8.- Create a striking, identifiable and useful design
apple

Content is clearly appealing to the eye, so a website with an attractive design is a better website . Your company will gain prestige and the ability to attract the public if it has an impressive design.

In addition to needing an impressive design, your website will need a design that is identifiable with the brand's own identity and the values ​​it works with. Apple is a company that works very well on brand identity, launching each and every one of its products under a similar design, where simplicity and neatness predominate, hallmarks of the Cupertino brand.

You can be a great website for your customers and have a beautiful design, but if this is not translated into a useful and easily readable design, the visitor who has arrived will end up leaving. Let's say for example that you have a website to host videos, if your design and functionality are better than YouTube's, your site should end up attracting more viewers. Although to achieve this goal you will have to use other Growth Hacking techniques.

9.- Create a sense of urgency
The feeling of urgency is one of the resources that works best when selling a product . Thanks to urgency, you can make a user feel the immediate need to have a product or service, because if they miss the opportunity, they may not find it, or they may find it under less favorable conditions. Travel companies, hotels, etc. use this psychological resource to sell their products and invite users to click on it immediately.

A company that offers cloud hosting can use this feeling to its advantage. For example, if a customer comes to your cloud hosting service and finds that signing up for the service in 5 minutes will give them twice the storage capacity that they would if they signed up for it at another time, they will likely end up buying your product. Create the feeling that if they don't buy the product now, they won't be able to fully enjoy your service in the future.

10.- Free trials, gifts and contests
contest

Have you ever tried a product for a while without having to pay for it? Free trials are a common resource for many companies, who see it as an opportunity to introduce their products to their customers for a few days as bait . The purpose of the free trial is to fully convince the user that they need to get the full product in order to meet their expectations or needs.

Let's use the same example of a cloud storage service. The case is that the client has been contracted with the storage service for a year and as a reward he is offered double the capacity that he has currently contracted, free of charge and he only has to invite 10 new clients, quite a gift. The long-time client finds a benefit in their service, more capacity in exchange for the same amount of money, and the company expands its network by attracting new visitors and potential clients.

In addition to free trials, it may be interesting for the website to launch contests that lead users to learn about the website itself, as well as access the brand's own services or products under advantageous conditions. An interesting resource that can be launched in multiple ways, as we can see in the image above, a contest that is run by Outcomm eBusiness Solutions .

11.- Integrate your site with others
Websites like YouTube that allow you to integrate your site's content with other sites help to increase the dissemination of your content, without having to consume that product or content from the company's own website, but rather from other points. It is a way to promote the brand, to make known the possibilities of the company itself and to create a community .

Just like positioning your company in opinion forums or creating content on third-party sites, the fact that your space can be shared and viewed from different places will make your company take a leap forward and increase visits. Embedded YouTube content is a call to visit YouTube, in fact the user who clicks on the video is visiting YouTube.

youtube-share

This advantage when it comes to sharing content on this medium makes YouTube an unrivalled site in the world of online video. The omnipresence of your site, making it easy for businesses and individuals to share content, benefits both the user who finds a quick and easy solution, and the site itself, which sees its content spread far and wide. More places to find your content, more visitors.

12.- Personalize the experience
Going to Amazon or YouTube is not the same for you or your best friend, you will surely have different suggested videos, as well as a different layout of the elements on the page. By using cookies that store search information, you can improve the customer's user experience on your website, also increasing the number of sales.

A website that recommends products to you based on your search experience and interests is a site that is optimized to convert and get more visitors. The user benefits from having products related to their product, while the company benefits from becoming the site they will go to the next time they want to find something related to what they are interested in .

13.- Retargeting
CRM-Retargeting

Retargeting has proven to be an effective technique for attracting visitors to a website . This marketing technique based on targeting users who have visited a website but have not converted with advertising banners is one of the most effective ways to attract customers back to your site.

Users who have visited you but are constantly seeing banners on your website may want to click and eventually convert.

Platforms like CRM Retargeting from MDirector are designed to make retargeting easy, so don't worry if you don't know what retargeting is and how it works, because you'll be able to implement this Growth Hacking technique sooner than expected.

14.- Share your content
It has been proven that the more presence your company has on more sites, the greater its reach will be . The more content shared on social networks, blogs, news aggregators, etc., the more options you will have to attract the customer to your website.

Shared content makes your website relevant, helps you reach users who wouldn't otherwise know about it, and helps your content go viral. Remember, being in more places helps increase your visits and reach, which is what every good Growth Hacker is looking for.

15.- Free and premium version
spotify

There are companies that have several versions of their business. Like Spotify , some companies offer a paid version, Premium, which allows access to exclusive services. The Premium version allows you to avoid advertising, receive purchased products in advance, not have to pay shipping costs, etc. a very interesting claim for many users .

One way to attract users to the Premium version is by offering a free trial of it. As we have pointed out in point 10, the user who has contracted a free version could benefit from the Premium services, for a time, if he invites a number of people to the site. This trial, limited in time, can be the way for the user to try out the service and end up contracting it definitively due to its many advantages.

As seen in many of these 15 growth hacking techniques, email marketing is one of the most effective channels . Manage your company's email marketing through MDirector and you will ensure that your efforts with these marketing techniques bear better fruit.