Includes numbers with decimals.

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Another key indicator of any email campaign is the opening rate. The average opening rate worldwide last year was 21%, although in countries such as Spain it was below the average at 20.4%.

However, in Latin America, much higher opening rates have been achieved. Argentina has been in charge of leading the ranking with 33.4%. While Mexico is positioned with 31.7%.

What does it depend on? Although the sending time and frequency are important here, buy email database what makes these email marketing statistics higher or lower is the subject line . You should stick with a single message containing between 30 and 70 characters. Although there are several tricks to optimize them:

Don't overuse exclamation and question marks. And don't overuse capital letters either.
Use special characters.
Emojis help . It's proven.
The first characters should be dedicated to the main idea of ​​the message.
Use simple language.
Ask questions.
Create curiosity.
Address the reader by name. Emails that include the recipient's name in their subject line have higher click-through rates than emails that don't.
Create a sense of urgency.
Share your customers' opinions .
Includes keywords.
7.- General email marketing statistics
While the data shown so far is some of the most important data you should consider for future campaigns, there are also more general email marketing statistics that you should keep an eye on.

Constant Contact surveyed small business owners and found that 49% of them don’t use any email marketing data or statistics to create their campaigns.
Customers from different e-commerce stores who received multiple abandoned cart emails were 2.4 times more likely to complete the purchase than those who received only one follow-up email.
The best conversion rate for a retargeting campaign is when the email arrives within an hour, according to eMarketer .
Over 86% of businesses plan to increase their email marketing budgets .
Users spend about 4.1 hours a day checking their inboxes during work, according to Adobe .
49 % of millennials say they check their email while still in bed, meaning in the morning and at night.
The mobile email opening rate has grown by 180% in the last three years.
Brands that carry out exhaustive processes and analyses to improve the personalization of their emails obtain twice as many conversions as those that do not, according to Adestra.
According to dbsData, 80% of emails sent do not reach their destination due to anti-spam filters.
Are you aware of the power of email marketing to grow your business?
Companies that fail to recognize the tremendous importance and benefits of email marketing will miss out on potential in 2018.

Email is a critical and strategic component of any marketing plan for both large and small businesses . That's why the most important thing to start the year off on the right foot is to seek advice and put yourself in the hands of professionals in the sector.

And for this, there is one tool that stands out above all others. MDirector is a digital marketing platform that allows you to unify your email, SMS, landing, social media and retargeting strategy from a single point . The advantage of this platform is that you can create a strategy and work on it together. The client will be the same, but you will be reaching them through various channels, increasing the possibilities of communicating with them. Register now on MDirector and unify your digital marketing strategy!