10 ways to use a Welcome Email

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Article updated 7 months ago by NewsMDirector
use a welcome email

There are many options and variations when it comes to using a welcome email. As many as you can imagine. And although it is very difficult to compile a list of the best examples, it is interesting to have a base. Whether it is for inspiration, motivation or to advance your learning.

There are plenty of welcome emails that can win users over . There are business to business mailing lists poland also welcome emails that increase conversions . And then there are thousands of examples that can generate and reinforce engagement .

But if there is one thing that is clear, it is that you need to know how to use a welcome email. Especially since it is one of the most important transactional emails that you will have to live with while your online business stays afloat.

You have no choice, email is a fundamental channel.

According to The Radicati Group , more than 3.7 billion people use email worldwide as of January 2017. But during 2018, it is estimated that the number will grow by 3% more. That is, it will exceed 3.8 billion.

It remains the channel with the highest ROI to date and smart marketers have known how to exploit its potential. So much so that 59% of them have already committed 100% to this channel, pointing out that it is the most effective resource for generating income.

TABLE OF CONTENTS
But is a welcome email really essential?
How to use a welcome email?
1.- Michaels combines its essence with a design
2.- IKEA seeks to inspire
3.- Invision
4.- J.Crew is committed to creating a community
5.- Kate Spade
6.- Food52 and the small details
7.- Drift
8.- Once again J.Crew, expert in segmentation
9.- GoDaddy generates expectations
10.- Airbnb establishes personal connections
But is a welcome email really essential?
use a welcome email

Knowing how to use a welcome email is essential. It is the first contact you will have with a lead who has become a client. In other words, it is the interaction that will generate a first impression that you can personalize and design yourself. In addition, if you know how to use a welcome email effectively, you will be able to carry out the first segmentation .

Also, welcome messages have a couple of advantages that other emails don't have.

It is the only contact that users are eagerly awaiting . It is the end of a recruitment process and the beginning of another in which a relationship with the brand is built.
On the other hand, it always includes something that users want. You only have to look at the example to find out. Although there is also a lot of play with download links, activation codes, etc.
How to use a welcome email?