Customer Engagement and Retention Strategist
Posted: Wed Dec 18, 2024 10:31 am
Viewers could access the content using the Oculus device, a special headset that allows owners to view large amounts of VR content. It was a success – for both the soft drink brand and Oculus. The best part? It was memorable for those who took part, and they’ll likely grab a can of red the next time they need a thirst quencher. 3. QR Codes in Public Places – L'Oréal Mobile Taxi Shops Source: Forbes When it comes to interactive marketing, QR codes are one of the easiest and most effective methods. L'Oréal took a risk by creating an experiment called Mobile Taxi Shops.
They specifically added QR codes to taxis indian whatsapp number list in major cities. When a consumer scanned the code with a smartphone, they were taken to a download page for an e-commerce shopping app. The brand achieved amazing results, which led to the expansion of a similar marketing campaign to other high-traffic locations. 4. Chatbot – Alexa Source: Chatbots Life It’s hard to imagine Amazon’s Alexa as a chatbot, but that’s essentially what she is for the online retailer. When a customer asks her a question about a specific product, she offers advice and purchase options for that item using voice commands.
It’s a great example of how interactive marketing is becoming an integral part of our daily lives. What was originally a way to boost sales on Amazon has now become an integral part of how we manage our homes, stay organized, and interact with artificial intelligence in everyday situations. 5. Virtual Event – NBA Restart During Quarantine Source: Microsoft For many companies, the global pandemic has been a powerful catalyst for participating in virtual events. However, the way professional basketball has done it is a great example of how you can provide an interactive experience to your target audience while still maintaining brand viability.
They specifically added QR codes to taxis indian whatsapp number list in major cities. When a consumer scanned the code with a smartphone, they were taken to a download page for an e-commerce shopping app. The brand achieved amazing results, which led to the expansion of a similar marketing campaign to other high-traffic locations. 4. Chatbot – Alexa Source: Chatbots Life It’s hard to imagine Amazon’s Alexa as a chatbot, but that’s essentially what she is for the online retailer. When a customer asks her a question about a specific product, she offers advice and purchase options for that item using voice commands.
It’s a great example of how interactive marketing is becoming an integral part of our daily lives. What was originally a way to boost sales on Amazon has now become an integral part of how we manage our homes, stay organized, and interact with artificial intelligence in everyday situations. 5. Virtual Event – NBA Restart During Quarantine Source: Microsoft For many companies, the global pandemic has been a powerful catalyst for participating in virtual events. However, the way professional basketball has done it is a great example of how you can provide an interactive experience to your target audience while still maintaining brand viability.