They specifically added QR codes to taxis indian whatsapp number list in major cities. When a consumer scanned the code with a smartphone, they were taken to a download page for an e-commerce shopping app. The brand achieved amazing results, which led to the expansion of a similar marketing campaign to other high-traffic locations. 4. Chatbot – Alexa Source: Chatbots Life It’s hard to imagine Amazon’s Alexa as a chatbot, but that’s essentially what she is for the online retailer. When a customer asks her a question about a specific product, she offers advice and purchase options for that item using voice commands.
It’s a great example of how interactive marketing is becoming an integral part of our daily lives. What was originally a way to boost sales on Amazon has now become an integral part of how we manage our homes, stay organized, and interact with artificial intelligence in everyday situations. 5. Virtual Event – NBA Restart During Quarantine Source: Microsoft For many companies, the global pandemic has been a powerful catalyst for participating in virtual events. However, the way professional basketball has done it is a great example of how you can provide an interactive experience to your target audience while still maintaining brand viability.
