What you should take into account for your Cyber Monday 2017 email campaign
Are you ready? Cyber Monday 2017 is just around the corner, and it's an unbeatable opportunity to increase your brand's online sales.
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Cyber Monday in a nutshell
What you should take into account for your email campaign on Cyber Monday
That said, is your company ready to tackle Cyber Monday 2017 successfully? We look forward to hearing from you!
Cyber Monday in a nutshell
And yes, it seems like a copy of Black Friday, but it is not. If you don't telecommunications email list know very well what Cyber Monday is about or you have never set up a campaign around this commercial date, we will explain it to you.
This is a commercial date that originated in 2005, where its main idea is to give an extra push to online shopping (the idea of it being on Monday arose from the desire of several users, at that time, to buy online during office hours).
While many businesses go all-in on Black Friday, Cyber Monday is actually pretty generous; in fact, in 2016, Cyber Monday sales generated $3.45 billion , surpassing Black Friday's $3.34 billion.
What you should take into account for your email campaign on Cyber Monday
With the sales opportunity that Cyber Monday represents, it might be a mistake not to take advantage of this opportunity and launch an email marketing campaign.
This, of course, is at the expense of understanding that the volume of emails from other brands (including your competitors) will be likely to be higher, so you will need to create a great impact with your email campaign regardless of whether the format of the email campaign is merely promotional or has a transactional origin.
For example, if your newsletter is 100% focused on the direct promotion of products and services , the most important thing will be to adopt good practices around an email campaign: this ranges from a compelling and well-written subject line, personalization in every possible way or the integration of good copy or eye-catching writing.
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On the other hand, with everything related to transactional email marketing, abandoned cart emails or email campaigns emerge as one of the best tools you can use to attract all those users who were about to make a purchase and who for one reason or another have ended up abandoning the process.
