Are you struggling to increase email subscribers to your Shopify store?
You need a popup!
Popups are one of the best ways to consistently and effectively convert website visitors into email subscribers. But it doesn't end there. A good popup can:
Increase visitor engagement
Help significantly reduce the number of abandoned shopping carts
Generate thousands of leads every month
Drive traffic to the right pages and increase conversions
Did these facts catch your attention? Well, you're in luck! country email list This article will teach you how to set up a pop-up campaign in less than 15 minutes and turn visitors into email subscribers looking forward to special offers, limited-time sales, and new products.
Step 1: Add a popup app to your Shopify store
You need a popup app to create and launch effective popups for your online store.
There are many apps on the market today, but Poptin is arguably the best, rated by over 200,000 marketers.
We will be using the Poptin app for this tutorial. Installing Poptin takes just a few steps ( here is a step-by-step guide). Once installed, you get instant access to an unlimited number of smart popups and other features that allow you to create and run highly effective popups.
There are four different packages, including a free plan that supports up to 1,000 visitors per month. You can start with the free version to test it out before making a full commitment.
Step 2: Create a popup
Once the app is installed and ready, you will need to create a popup that will make your page visitors want to buy or leave their email addresses.
Go to the dashboard, click on the "new popup" button and then continue to the next step.
Step 3: Choose a campaign objective
On the next page, decide the goal of your first Shopify popup. Do you need to get more leads, increase sales, or grow your email list?
For example, let's use "Grow Email List" for this exercise.
Once you click on the 'Grow Email List' option, Poptin will show you a menu with various pop-up options and templates.
Take your time to browse through the templates and choose the one that best suits your Shopify store's purpose and theme. For example, here's a 10% off coupon offer that you can customize for your Shopify store:
Using this coupon promises to give visitors who leave their email addresses a 10% discount on a purchase after a specified period. This technique can help increase email signups and sales since a 10% discount is offered – a great incentive for people who shop online.
Step 4: Customize your campaign
Once you've selected your template, it's time to customize it. Hover over the template to see the "customize" option. Click on it and you'll be redirected to a page where you can enter your Shopify store details.
Once you provide this information, you can design the campaign to feel like a natural part of your Shopify store.
Here are some tips:
Remove the default template image and add a unique one that matches your brand.
Change the style and color of the text to match your brand theme.
Change the color of the CTA button (make sure the color contrasts with the rest of the text colors so it stands out).
Include a link to a dynamic page (for example, add a link to the product page to direct visitors to make a purchase).
Pro Tip : Make sure the information you include is as specific as possible. For example, if you're offering a discount on specific products, be sure to specify which products are included in the promotion. If you need the customer to leave their emails to be notified about a promotion, it's helpful to provide a timeline. Potential customers are likely to respond better to concise, specific information.
Or if the goal of your popup is to increase conversions, including details about the payment options you accept and a high-level security promise can go a long way in encouraging customers to click on your popup.
Step 5: Set your target audience, triggers, and viewing frequency
Now that the design part is done and dusted, let’s move on to the most critical part: campaign optimization.
To get the most conversions (or signups), your popups need to be shown to the right audience at the right time, so you need to set your target audience and popup triggers.
You can configure all of these metrics on the next page.
You can configure the metrics any way you like. For example, you can decide to have the popup displayed 5 seconds after a new visitor lands on the page.
You can also choose different settings for specific visitors. For example, you can set a popup to show to shoppers on mobile devices or to visitors of a specific gender only. You can even set triggers to show specific popups to shoppers in a specific location.
Poptin offers you several configuration options to ensure your campaign is as targeted as possible to maximize conversions or email signups.
The result depends on the goal of your campaign: pop-ups aimed at reducing abandoned carts will turn out completely different from pop-ups aimed at increasing email subscriptions.
Step 6: It's time to get up and running!
At this point, you've already completed most of the work and the only thing standing between you and an active campaign is activation.
Let's do it now.
In the top right corner, you will see the publish button. Once you click on that, the campaign will be live!
