With these numbers, we show you that having an online store is an excellent opportunity for your company to have another sales channel, in order to meet the demand of consumers who prefer online shopping.
10 tips to help your online store sell more:
1. Get ready!
Selling online is not as simple as it seems. Those who are already in the business know that there are many processes behind a sale, so being prepared is the best way to start or boost sales. Your inventory must be closely monitored, as an online store cannot sell without having the product to ship. Imagine having to tell a customer that their purchase was canceled due to lack of stock! Annoying, isn't it? You will certainly lose that customer and they will probably tell other people about the problem they had with your online store.
Delivery logistics also need to be aligned. There is no point in placing an order with the Post Office or a shipping company and not checking whether everything went well with that order. If there are rules for the order to be shipped on the same day, make this clear and accessible to visitors to your online store. For example, you can choose to ship orders paid by 2:00 pm on the same day, and this needs to be communicated to the customer, so that they know that there is priority for those who pay faster. By leaving a notice like this, you encourage sales and immediate payment.
2. Store in full operation
Your store needs to have some details in full operation, and also constant monitoring. Checkout, navigation and speed of registration are three essential aspects of any online store, and they cannot fail. If navigation is poor, the customer will give up on completing the purchase before even reaching the cart.
Whenever you think about navigation, think about how quickly information and product photos are loaded, as well as how easy it is to find products. Purchases are completed in the shopping cart, which should be easy to see prices and discounts. Adding or deleting products is also important at this stage.
Registering a new customer must be easy and require little information, as a long form full of details can hinder the purchase process. Nowadays, people want things to be easy and fast. If you start asking too many questions, it can be a reason for cart abandonment.
If your sales are poor, one of these three reasons could be the main problem with your website. And don't forget that navigability is also related to the speed at which products are opened. There are plugins to clear your website's cache and make it faster, so don't hesitate to use them.
3. Platforms
There are several platforms ready for creating an online store, both free and paid. The free platforms generally require more time to build the store and register products. Paid platforms, on the other hand, are generally faster when it comes to registering products and creating layouts. Be sure to check what each platform offers so you can find the one that meets your needs.
4. Marketplace
B2W, Mercado Livre and Via Varejo are the three largest canada business fax list marketplaces in Brazil. They can help you boost your sales quickly and each of them has different rules and fees.
5. Keep your promises
Promotions, discounts and other promises made to consumers must be respected and fulfilled. There is nothing more annoying than a company not keeping its promises. If your company cannot offer discounts or promotions, don't do it. It is better to maintain the company's image than to put it at risk to please the customer.
6. Tools
Within each platform, there are numerous tools to help you manage your online store. Look for tools that help you and your team understand customer behavior, especially how much time they spend in your online store and whether there is cart abandonment.
7. SEO and content
We have already talked about SEO and content in other texts, but to reinforce the importance of content, I say that both need to be aligned. This is necessary because good content has an SEO focused on gaining positions in Google and with that your online store will be better positioned in searches for keywords related to your products or services.
8. Relationship
With fine-tuned content, it is easy to bring new visitors to your store without them realizing they are in an online store. Content will also help create bonds with the customer and provide more scope for email marketing and social media campaigns.
9. Digital marketing
Digital marketing encompasses topics seven and eight plus a few more steps. Social media, email marketing and Google Adwords greatly enhance your online presence. There’s no point in creating beautiful content if no one sees it, shares it or likes it.
Developing strategies with your digital marketing team is very important to know where your company wants to go and how your actions are impacting sales and acquiring mature leads. The help of a digital marketing company can be very important to give your team a broader view of the actions that can be taken.
10. Contact, support and payments
Ways to contact the company are also extremely important for sales. Being quick in providing service can clear up doubts and complete orders that could have been abandoned due to lack of information.
If your company sells products that require support or a service that needs to be explained to the buyer, make sure you are providing good service and that your employees know how to resolve any queries that arise.
As I mentioned above, the payment methods in the shopping cart must be visible and clear to the buyer.
Payment intermediaries such as PagSeguro, Moip and Paypal are extremely important for those who do not have a direct contract with credit card operators. Make sure the integrations are correct and working properly.
