Today, in this post, we are going to be very brief and go straight to the heart of the matter, providing you with data to answer this question. How much should B2B companies invest in advertising? According to a study by eMarketer, B2B companies invested 28.3% of their budget in digital marketing in 2014. In 2016, this figure grew to 35.8% and is expected to reach 44.9% in 2020 .
and giving a figure just like that, it is important to do an analysis of your business in general, that is; type of product or service you want to promote, who you want to reach ( buyer persona ), what your objectives are, what part marketing qatar telegram data occupies in your company, what budget you have for each department and action, how you are going to divide it... As you can see, there is a lot of work behind analysis and research.
It is not enough to say, 30,000 euros. Yes, okay, very good, good budget, but what are you going to do with it? We are going to give you an example so that you have a rough idea of how much to invest in advertising. Example of how much to invest in advertising for the B2B sector Imagine that your company is a provider of an ERP for business management. A software that is currently the order of the day, causing competition to be greater and also more “aggressive”.