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Millennials, Baby Boomers, and Gen X: How Generations Influence Your Marketing Strategy
95% of Baby Boomers use eMail
86% of Gen Xers check their email daily
89% of millennials have used their email in the last month
Millennials, Baby Boomers, and Gen X: How Generations Influence Your Marketing Strategy
While millennials cannot imagine their lives mali business email list outside the Internet , Baby Boomers were born without any type of networking technology, so if you work on your eMail Marketing campaign , you know the importance of finding where your target audience is and adapting your communications and your strategy towards them.
95% of Baby Boomers use eMail
The generation of people born between 1946 and 1964 is a fairly heterogeneous generation and is often forgotten by digital marketing that has focused on reaching millennials.
But this is a mistake, since Baby Boomers constitute a group with greater purchasing power , and although many people believe that they do not spend time on the Internet or social networks, it is a mistake.
In fact, 60% of them have a presence on social media and love to share posts on their profiles, and they are 19% more likely to do so than any other generation.
To speak to them in your campaigns you must present them with more elaborate, slower , more thought-out content compared to the fast videos of millennials.
They seek to feel well informed , especially before purchasing a product or service. With them, there is not much limit in terms of excess content. They seek to purchase for themselves but also for their family members.
Customer Service & Email Marketing, a successful alliance
86% of Gen Xers check their email daily
This generation was born between 1961 and 1981. And while they remember life without the Internet, they have grown up alongside technology. Many of them even used computers from a very young age and are the first to have used the Internet to its full potential, both for shopping and for leisure.
Generation X is very difficult to retain as they constantly research and inform themselves about the products and services they want to purchase and are fans of discounts and loyalty programs.
They tend to buy in physical stores but check online first , and they are users with a very good purchasing power today, and as they generally already have families, they look for leisure, travel or technology for the home.
A good e-mail marketing campaign for Generation X would be one that includes nostalgia , since 75% of them watch videos related to the past, family and the need to be informed are their motivators.
89% of millennials have used their email in the last month
Generation Y or Millennials are those born between the 80s and late 90s and have become the target of almost all marketing campaigns, as they not only grew up with technology, but also grew up during the rise of the Internet.
This is the generation that has managed to popularize reviews, and they buy based on brand affinity, not just on price. They love being recognized, identified with certain values , and seek the opinion of other users before deciding on their purchase .
To achieve a successful eMail Marketing campaign for millennials, you must have a responsive design, since they use mobile phones a lot. In addition, the communications must be short but visually attractive.
