For this reason, you may find that the number of impressions for a tweet can sometimes be much higher than the number of followers you have.
The native Twitter app doesn’t measure your reach, but it does track impressions. Twitter defines impressions as each time a Twitter user sees your tweet.
appearing on someone’s monitor or mobile jamaica phone number library screen. However, the number of impressions you see in the Twitter app only counts the number of times your tweets appear in a user’s feed or search results.
Twitter doesn’t track “reach,” so the question of reach versus impressions is a bit simpler. Twitter defines an “impression” as when a Twitter user sees one of your tweets in their feed, in search results, or as part of a conversation.
Let's say you have 1,000 followers and each of them sees your latest tweet (or ad). That means the tweet got 1,000 impressions. Now let's say you reply to that tweet with another tweet. Your followers see the original tweet again along with your reply. That would result in an additional 2,000 impressions for a total of 3,000 total impressions.
It’s important to remember that the way you use the platform will have a big impact on the average number of impressions per tweet.
Replies made in response to other people’s tweets get far fewer impressions than tweets you post in your followers’ news feeds, so if you spend a lot of time replying to people on Twitter, the number of impressions per tweet reported in your analytics may be skewed downward.
Google Ads
Google Ads calculates two different types of reach: “cookie-based reach” and “unique reach.” The former measures unique users the traditional way using cookies. Unique reach goes a step further by estimating and subtracting duplicate views from the same user.
