Check tax rates and currency
When you create a Shopify store, the default tax rates are based on the region you sell from. Take the time to make sure they are correct and that you are charging your customers the correct taxes. It's a good idea to consult a tax professional to make sure everything is in order.
Most Shopify themes support currency customization. If you plan to sell outside of your bc data europe country, make sure your theme supports it; this will allow customers to view your eCommerce store in their currency. This is an easy adaptation that helps prevent customers from abandoning their shopping carts because they don't understand the prices.
Check the weights of your products
Double-check the weight of your products and make sure the data entered is correct to avoid problems and errors when determining shipping costs. This is especially true if you use real-time carrier-calculated shipping. This will ensure a smoother launch of your e-commerce store and help prevent shopping cart abandonment due to overly expensive shipping rates.
Integrate payment gateways
Make sure your customers can purchase from your store using their preferred payment method. Consider different payment gateways, such as Shopify Payments, PayPal, Stripe, or something similar.
Generally, you can capture a customer's payment in two ways: automatically or manually. If you choose the automatic option, a customer's credit card will be authorized and charged automatically. If you choose the manual option, the card will not be charged until you accept the payment. Which option you choose will depend on how your business operates, so consider this option carefully.
Customize the cart page
Your cart page should provide all the information you need about the customer without anything extra. You can include several options to improve your customers' experience. Take the time to think about it before you take the plunge.
Keep in mind that an overly complex checkout process can be overwhelming for customers. Keep it simple and limit the form fields your customers have to fill out during the checkout process. If you require a lot of information, it's a good idea to split the form into multiple pages so customers don't have to fill it all out in one step.
Setting up email automation
When setting up email automation, it’s critical to cover key touchpoints: Welcome emails greet new subscribers and set the tone for their relationship with your brand. Lead magnet emails offer valuable content to entice potential customers. Win-back emails aim to re-engage inactive subscribers with irresistible offers. New customer emails express gratitude and reinforce their decision to buy, while repeat customer emails reward loyalty and encourage new purchases. These automated sequences ensure you’re effectively nurturing customer relationships.
