The key is to focus on tools that serve a specific purpose. Most performance mobile number data base marketers actually benefit from limiting the volume of data they generate, as this makes life simpler and avoids noise. So we advocate for clients to introduce new tracking tools for a specific purpose, with a clear strategic goal in mind.
A few things we recommend:
Create a regular cadence to assess your tracking systems, determine which systems are no longer necessary and where new tools are needed to cover gaps in your data
Assign an internal expert to research new tracking tools
Consult marketing teams to determine what data will best serve their daily activities
Gain Visibility Into Your Marketing ROI With a RevOp Agency
Setting up tracking is not just technically challenging — it also requires strategic expertise. That’s why so many B2B businesses choose to partner with a RevOps agency, like ProperExpression, that can help unlock unprecedented and measurable revenue growth.
Want to learn how ProperExpression’s technical and strategic expertise will help you track, analyze and action the data to drive the biggest impact on your bottom line?
