Unfortunately, there is no clear answer. If there was, we wouldn't have to write a whole article on this topic.
But there are a few things you should know as a marketer to improve your email open rates and ensure your email deliverability stays high. If you’re involved in opt-in email marketing — and you should be — data can provide answers to your most pressing questions. That’s what we’re going to talk about today.
What is email open rate?
Email open rate is a metric that marketers use to determine what percentage of subscribers actually open the emails they send.
Let's say you have a list of 1,000 email subscribers. desktop database . You send out a marketing email, then check the open rate. According to your data, 500 people opened your email.
This makes your email open rate 50 percent. Half of your subscribers actually opened your message.
Of course, this doesn't tell the whole truth. However, it is a good indicator of how well your email marketing campaign is progressing.
Why? Because when people don’t open your emails, they never have a chance to know what you want to say in the body of the email. You get irrelevant emails that don’t help your business grow.
Of course, you can't expect everyone to open your emails. But you can use email open rates to gauge the health of your marketing campaign.
What does the open rate show?
Before we can answer the big question—what is a good email open rate?—we need to understand what open rates mean.
Open rates tell you how well your email marketing is working.
A high open rate indicates that your emails:
Grab Recipients' Attention With a Compelling Email Subject Line
Checking incoming messages and avoiding spam filters
Addressing a list of recipients (content relevant to their interests)
On the other hand, a low open rate may indicate a need for improvement in areas such as:
Theme of the line
Content Relevance
Sender reputation
It's a comprehensive perspective that gives you a clear picture uae whatsapp number of your campaign's performance and allows you to evaluate what's working in your emails and how you can improve your email campaigns.
To fully understand the effectiveness of your campaign, it’s important to consider open rates along with other metrics. These metrics can include click-through rates, conversion rate optimization, unsubscribe rates, and more.
How to calculate email open rate?
It's easy to calculate your email open rate. You divide the number of people who open your emails by your total number of subscribers, then multiply the result by 100.
Let's say you have 7,500 subscribers and 6,600 opened your email. Divide 6,600 by 7,500, which equals 88. Multiply 88 by 100 to get your email open rate: 88 percent.
What is a good email open rate in 2024?
What is considered a good email open rate in 2018?
You can get a benchmark for what a good email open rate is by looking at email marketing statistics . The average open rate across all industries is 39.7%, and the CTR is 1.0%.
Does that depress you? It shouldn't. It's just a number to know. If you're achieving higher or lower open rates, you know where you stand.
