In recent years, competitive intelligence has emerged as a new systematized discipline for obtaining data thanks to the availability of information that currently exists.
But not only that, with the use of Data Analytics and Digital Marketing tools , we can do studies and obtain results and, thus, make decisions in line with the market, obtaining great benefits.
Want to learn more about this strategy? Keep reading!
What is competitive intelligence?
It is a structured, systematized and legal process that estonia email list 154781 contact leads gathers and analyzes information about the industry, the business environment, products , competitors and competitive services.
This collection and analysis helps companies in their decision-making because it provides accurate, timely and valuable data. It also allows the company to develop its strategy and identify competitive gaps.
In addition to the above, competitive intelligence seeks to improve the performance of the sales force , image and profitability of a business through creative ways to obtain and use information.
Why is it important to apply competitive intelligence?
The importance of competitive intelligence lies in a company's ability to:
Anticipating changes
Researching specialist economists will give you an idea of what is expected in the near future both in the market where you operate and at a national and international level, thereby increasing the control you have in your competitive environment. This will allow you to detect signals that will help you anticipate events.
In addition, being aware of upcoming technological advances will protect you from investing in a product that will soon become obsolete.
Getting innovation on your side
Competitive intelligence allows us to be more aware of changes and developments, identify trends, develop innovative potential and have the best defense and reaction system against radical innovations .
All this thanks to the analysis of the acquired data.
