29 October 2021 15:24
How to properly register an Instagram account
Lyudmila Mezentseva
Copywriter at expert-content.ru
Content
How to design a nickname on Instagram How to design an phone number database avatar on Instagram How to design a biography on Instagram How to design a taplink on Instagram How to design hashtags on Instagram How to design Instagram highlights How to design a feed on Instagram
A well-designed, beautiful and clear page is not only about usability and aesthetic pleasure of the user. A beautifully designed account attracts attention, inspires trust and sells better. Keep in mind that the name, nickname and hashtags determine 40% of the success in promotion. Let's figure out how to properly design a page on Instagram.
How to create a nickname on Instagram
A nickname is a profile name, for which the system allocates no more than 30 characters in Latin. Search engines find a page by nickname, so it must be unique. Take care of your subscribers - come up with a short, understandable nickname that is easy to remember and pronounce.
If this is a business account, let it reflect the key features of the business:
brand name plus the direction the account is dedicated to;
geographical indications (for example, use international abbreviations for cities);
name with indication of profession, hobbies and other details that characterize the account.
How to beautifully design a nickname on Instagram if it consists of several words? Separate them with dots or underscores. But keep in mind that the characters are also indexed. It is enough to remove the character or replace the dot with an underscore - and you get a new nickname. This will play into the hands of competitors.
Try not to duplicate the nickname in the name. Specify the direction of the business, the nature of the account. Here you can use Latin.
How to design an avatar on Instagram
A profile picture is a visual anchor of your page. Even if this is not the user's leading channel of perception, they will quickly identify your content by the avatar. How to design an avatar on Instagram depends on the direction of the page. It is better for a business to put a logo or a key product, for a blogger or public figure - a portrait photo. If the blog is dedicated to a specific topic, it is desirable that the photo speaks about it.
Basic rules on how to beautifully design an avatar on Instagram:
image size - 150x150 pixels;
contrast image;
background is uniform;
there are no unnecessary, small details;
the text is large.
Try to choose an avatar that matches the overall color scheme of your profile.
How to format a bio on Instagram
The profile description is limited to 150 characters. Be sure to briefly describe:
who you are and what you offer;
offer or USP;
contacts, links, personal Instagram account;
call to action;
Specify the address of the offline point;
branded hashtags.
But the main question is how to design a cool Instagram bio. To do this, choose a tone that is understandable to your audience, but do not overdo it with slang. Use emoji instead of words - this way you will save characters and add mood to the description. Telegram bot @text4InstaBot will solve the issue of how to aesthetically design Instagram - the biography will be divided into logical paragraphs and will not merge into a single text.
Services such as Textygram, Sprezz Keyboard, Font for Instagram and others will help you to beautifully design a biography on Instagram. Here you can choose original fonts for your bio.
How to create a taplink on Instagram
The profile description is the only place on Instagram where you can place links to other messengers, websites, social networks, lead magnets, and a blog. The multi-link service Taplink, Sitelite, MeConnect, or another will help you save characters and place everything you need. A short link in the bio takes the user to a separate page where all the links that are important to you are listed.
It is not difficult to figure out how to beautifully design a taplink on Instagram - follow the instructions of the service. Here you can also put UTM tags to track where and how many users went to the links on Instagram.
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How to format hashtags on Instagram
You can use one main hashtag in the bio description, but it is not indexed. Hashtags written in posts are important for search engines. The system selects and displays your posts in other people's feeds based on their interests. The more hashtags, the more impressions, but the more competently you select and combine them, the more accurate the audience will be. Do not miss this rule when figuring out how to properly design an Instagram profile.
Thematic, popular hashtags can be found using such services as TagsFinder and SMMplanner.
How to Design Instagram Highlights
Highlights Stories or eternal stories are another way to place important information in plain sight. To understand how to design a menu on Instagram, decide what information the visitor should know about you first.
Instagram highlights publish:
catalogs of goods, services, new products;
sales, promotions;
terms of payment, delivery;
reviews;
publications about you, including links to posts;
information about yourself or the project;
information about the team;
answers to frequently asked questions and much more.
The system allows up to 20 highlights in one profile. How to design highlights on Instagram? Choose a cover in the same design as the page and come up with a caption for each album - up to 16 characters.
How to design a feed on Instagram
To understand how to design Instagram in a single style, think over the account design in advance. It is important that the feed, avatar, and menu are harmoniously combined. To do this, select several color shades for the profile in advance.
The next important step is how to beautifully design the feed on Instagram. In a business account, there are two settings for displaying posts in the feed:
endless downward tape with three posts in a row;
nine posts in the feed, the rest is archived in videos and stories.
For the cover, use different photos close-up, medium and long-range. To achieve color uniformity, use a single filter, frame or other post-processing option for all photos. Canva, Instasize, Snapseed, VSCO, UNUM and other services will tell you how to design Instagram - they offer templates in the same style that you can edit to your taste.
Then you need to think about how to arrange the covers. There are many options for how to design an Instagram feed in a single style:
"Checkerboard" is the simplest and most banal option, but here you can also fantasize. For example, alternate the plans in the photo.
Every third cover can be made with text on a plain background.
Use white frames to display non-square photos on the cover.
Create a collage, divide it into nine parts, each of which will become a cover for the post. They should be published starting from the lower right corner.
Font selection services or the services you use to make covers will tell you how to beautifully format text on Instagram. Choose the main font and the one that will highlight the necessary words or phrases. Some services offer ready-made font pairs.
