Using OptiMonk’s interface, you can easily input your variants and define your audience segments. OptiMonk even offers automatic suggestions for variants, which can be a great starting point if you’re unsure where to begin.
OptiMonk Smart A/B test
With your variants set up, it’s time to launch your A/B test.
But here’s where patience comes into play. You’ll need to let the test run for a sufficient period to gather enough data for statistical significance.
This duration can vary depending on the numéro italien whatsapp amount of traffic your ecommerce store gets, but it’s important not to rush this step. The more data you collect, the more reliable your results will be.
Step 6: Analyze test results
After the A/B test has run its course and achieved statistical significance, it’s time to dive into the test results.
Compare the performance of your variants by looking for statistically significant differences in key metrics like conversion rates or click-through rates.
OptiMonk provides detailed analytics, allowing you to easily understand which version performed better and why.
OptiMonk A/B test results
Step 7: Implement changes
Finally, take what you’ve learned and apply the winning variant to your ecommerce store. But don’t stop there—A/B testing and conversion rate optimization is an ongoing process.
