As Apple implements new privacy protections for users, email marketing providers (like Benchmark Email) will have less data on some users.
We are excited to help the community of businesses that use email marketing. As marketers and as a software company, we have had to adapt to the changes in the digital landscape.
This time is no different, we hope to innovate in new ways to properly track each email marketing campaign you send to your contacts and subscribers.
How will iOS 15 affect email marketing?
If you are a marketing professional who relies on email marketing to increase company revenue and boost sales, it is very likely that you use the open rate as one of the metrics that determines the success of email marketing campaigns, as well as the quality of your database.
With Apple's switzerland business fax list iOS 15 update, users will have the option to opt out of being tracked for email marketing campaign tracking, including when and where they open their emails.
Experts predict that most will, as we saw with the iOS 14 update.
With that latest update, (only 5% of users in the US opted in to have apps like Facebook continue to track their activity) that means the other 95% of users opted out of being tracked
According to Litmus, Apple's iPhone accounts for nearly 50% of all traffic to email marketing clients.
Which means we can estimate that 50% of the opens on the email marketing campaigns you send to your contacts will be compromised at some point as iOS 15 is rolled out and adopted.
It may not be long before other major email providers, such as Gmail and Outlook, follow suit.
With this big change right around the corner, now is a great time to use the reliable open rate data you have today to clean up your subscriber list.
