4 things you need to change in your email marketing strategy

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sakib30
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Joined: Sun Dec 15, 2024 7:00 am

4 things you need to change in your email marketing strategy

Post by sakib30 »

As a marketer, you've probably read reports showing that email marketing has a higher ROI than any other marketing channel.

And you're probably ready to start using it to increase your sales and generate revenue for your business.

But how do you get started? What do you need to change to improve your chances of success when it comes to email marketing? In this guide, we’ll look at four things you need to change to create a successful email marketing strategy in 2021.

1 1. Personalization and segmentation of campaigns
2 2. Interactive newsletters with minimalist design
3 3. Focus on customer experience
4 4. Marketing experts must prioritize strategies
5 Tips for a Successful Email Marketing Campaign
6 1. Set your goals
7 2. Create a double opt-in email list
7.1 · Import a confirmed contact list
7.2 · Creating a list from scratch
8 3. Choose the best option to create email marketing campaigns
8.1 · Newsletter
8.2 Advertisement
8.3 Invitation to an event
9 4. Creating your first campaign
9.1 · Structure your campaign
9.2 · Use images and visual aids
10 Conclusion
1. Personalization and segmentation of campaigns
If you're a marketing professional, you probably understand the importance of personalization. According to various statistics, emails with personalized subject lines are 26% more likely to be read. Personalized emails also register six times higher transaction rates than regular emails. This is very important.

However, simply adding the recipient's name to the subject line isn't enough to convince most customers to buy in 2021. Potential customers are looking for hyper-personalized content .

That is, messages that seem to have been written just for them.

According to a Lucid study, 20% of people will unsubscribe if promotions or content are inconsistent with their interests.

As an entrepreneur, you can't afford to lose 20% of your mailing list. You can use segmentation and dynamic content to create quality content.

Campaign segmentation involves grouping subscribers into small segments based on specific criteria.

These can be interests, location, behavior, or purchase history, to name a few. When you use these segments, you can easily create valuable and relevant content for all categories. Your job will be easier if you ivory coast phone number data choose an email marketing service that offers subscriber segmentation.

Dynamic content is the personalized section of an email that changes based on the segment that received the message.

2. Interactive newsletters with minimalist design

Image

Interactive emails will be powered by Accelerated Mobile Pages (AMP) . Using AMP will allow you to add interactive content directly to your emails.

So, if you want to showcase some products, you can add shopping options and a carousel in the email instead of linking to other pages. This means that subscribers will easily see the products and can purchase directly from the email.

The more you reduce friction, the easier it will be for subscribers to complete an action.
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