This type of search is still in its early stages, but has been growing at an increasing rate.
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We all know that “content is king” and this is precisely where your voice search optimization should start.
On average, voice searches are longer terms than the typical keyword. People in conversational mode tend to ramble on with voice search due to their conversational style, which has forced Google to understand colloquialisms and the use of prepositions.
With that, thinking in terms of super long tail custom keywords is the secret to optimization, but before we dive into that, there are a few important mini steps before you start adding content to attract these types of pharmacies email list internet searches for your brand.
Decide who your audience is.
You need to ask yourself, “What problems can I solve for my potential customer?” and then make a list of common customer service questions you receive.
Once you have this information at hand, you should have at least three types of buyer personas.
You should not forget about Rank Brain. Rank Brain is a Google machine learning AI that was developed by Google to try to understand never-before-searched queries that will tailor search results based on the end user. Hence the importance of creating customer personas when writing content and the reason why Rank Brain was born.
How does it work?
Voice search functionality is based on voice recognition technology.
The technology is based on sound packets that are projected when people say words. For example, if someone says the word today, the program would recognize “h,” “o” and “y” as separate sounds.
These sounds are individual letters and phonemes are blocks of sound from which words are built.
Speech recognition technology combines these sounds and phonemes to convert speech into a set of letters and words that can be put into context.
The human brain does this automatically in microseconds, but speech recognition programs must use algorithms and problem solving to perform the same understanding process.
