Use the right copywriting techniques
We've seen elegant, humorous , and straightforward copy. The right approach depends on your brand and audience.
Don't be afraid to be silly in your copy if you're selling silly clothes. It will enhance your brand and make your potential customers feel comfortable.
Add creative email subject lines
We haven't looked at the subject lines for these emails, but they need to be even more compelling than the emails themselves. Otherwise, your open rates will suffer.
Focus on capturing your audience's attention. Add clever adjectives and strong verbs to get your message across.
Be individual and specific
You can personalize your abandoned cart emails by including the recipient's name or just use a casual, friendly approach. If it feels like it could have been sent by a close friend, you've done your job.
Offer the buyer an incentive as well as a sense of scarcity
In the abandoned cart email examples above, we saw incentives and scarcity galore. Tell your audience that you’ll close their shopping carts after a certain period, or remind them that your inventory is running out fast. Adding a discount code doesn’t hurt either.
Offer related products to increase sales
Perhaps your prospect decided that the original product wasn't quite what they wanted. By showing them related products, you can bring them back to your site and into the sales funnel.
6 Best Practices for Creating Abandoned Cart Emails
You must implement a strategy that resonates with your customers to get accurate results from your abandoned cart emails. Here are some tips to help you create effective abandoned cart emails:
1. Choose the right time
As mentioned earlier, timing is critical when sending abandoned cart emails. It can mean the difference between conversions and lost revenue.
Ideally, you can send the first email within an hour or two of cart abandonment, when usa whatsapp numbers the purchase intent is still fresh in the customer’s mind. If they’re still not ready, send follow-up emails in the sequence mentioned earlier.
Continuously A/B test different intervals to see what works best for your audience.
2. Always show images of abandoned products
If you don't include an image, customers may have a hard time remembering the product they abandoned. They may have viewed several more products after leaving your site.
Visual reminders of products can renew a shopper's interest and increase the likelihood of making a purchase.
Provide details such as product name, price, and a short description. Don’t forget to add clear and noticeable CTA buttons that direct customers to the checkout page.
3. Offer customer support
Some customers abandon their carts due to technical issues or unanswered questions and concerns. Providing great customer support options in your abandoned cart email can help you win back these customers.
Include customer support options, such as links to frequently asked questions, live chat, customer service email, or phone numbers. Offer personalized help if possible. Phrases like “Need help with a purchase?” can make customers feel valued and supported.
