Take advantage and enjoy this free training to learn about competitor analysis, as well as the definition of objectives, users and profiles.
And without further ado… Let’s get started!
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2.1 Identification of needs and objectives
2.1 Identification of needs and objectives
Identifying needs and objectives is essential for the success of any business, and to do so, the following things must be studied:
user profile
Definition of needs and objectives :
– The consulting team must gather detailed information on problem areas, company objectives and opportunities for improvement; a SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) can be implemented.
– Work with the company team to define the specific objectives of the project.
Target Market Segmentation :
– It is crucial to understand who the workshop is aimed at.
– Analyze the interests, desires and problems that clients can solve with web design and development.
Types of customer needs :
– Functional needs : These are tangible and obvious. Customers evaluate solutions based on whether they will help them accomplish specific tasks.
– Affordable products : Customers look for products within their budget.
– Functional and efficient products : Customers need the product to solve their problems or desires appropriately.
Benefits of identifying customer needs :
– Outperform the competition by better understanding customers.
– Define the brand’s positioning based on these needs.
– Provide positive experiences and generate brand loyalty.
Competitor analysis
2.2 Competition analysis.
Competitor analysis or benchmarking is an essential part of the preliminary study for any business that is going to develop a Web Design and Development project .
Competitor analysis
Competitor analysis
To take into account when carrying out a Competitive Analysis :
Definition : Competitor analysis involves studying other companies job seekers database or professionals operating in the same field as you. The goal is to understand their strategies, strengths, weaknesses, and how they position themselves in the market.
Key steps :
– Competitor Identification : Identify who your direct and indirect competitors are, both online and offline.
– Evaluate their online presence : Analyze their websites, social media, and portfolios to understand their style, quality of work, and approach.
– Study their services and prices : Compare the services they offer, their rates and how they differ from yours.
– Identifying comparison criteria : Define the aspects you want to evaluate (for example, design quality, delivery times, customer service).
– Reputation research : Investigate customer reviews and online reputation.
Benefits :
– Helps you identify opportunities and threats in the market.
– Provides ideas to improve your own processes, services and strategies.
– Promotes innovation and adaptation to market trends.
2.3 Definition of users and their profiles.
2.3 Definition of users and their profiles.
A user profile, user persona, or a buyer profile, Buyer Persona, are fictional characters that comprise a potential segment of users and customers, created from consumer preferences in a digital system. Their main objective is to improve the user experience (UX) on websites, platforms and digital stores. These profiles allow the design of interfaces and functionalities adapted to the specific needs and characteristics of each user group.
user and buyer persona
user and buyer persona
The 5 elements of a user profile:
Sociodemographic characteristics : These include information such as age, sex, nationality, profession, employment or educational level of users. This data is essential to properly define the profile and ensure its accuracy.
Type of platform or system : Each platform (websites, software, apps) has particularities in its layout and functions. User profiles must be adapted to these specific characteristics to be truly useful.
Language Adaptability : Considering the languages your users speak and their preference for use is crucial to designing multilingual interfaces and ensuring a seamless experience.
Behaviors and Needs : Identifying user behavior patterns, goals, and needs is essential to creating effective profiles. This is achieved through research, surveys, and interviews.
Context of use : Understanding the context in which users will interact with the system (e.g., at home, at work, or on the go) helps tailor design and functionality.
Example of a user profile:
Let's say we're designing an e-commerce website for a rural home. Here's a simplified example of a user profile:
Name : Sarah
Sociodemographic characteristics : Female, 30 years old, independent professional.
Platform Type : Primarily uses mobile devices for online shopping.
Language : Speaks Spanish and English.
Behaviours and needs : Looks for rural accommodation, likes to explore new activities in nature and discover places of interest, prefers to talk to the owners before booking.
Context of use : Mostly shopping from home or while traveling.
This profile will help us design a user experience in line with Sara's preferences and needs, thus improving the satisfaction and loyalty of our customers in that potential buyer persona segment.
2.4Analysis of the specific challenges faced by online businesses.
2.4 Analysis of the specific challenges faced by online businesses.
2.4 Analysis of the specific challenges faced by online businesses.
The tourism and service sector in Spain faces several specific challenges in the online field . Below I summarize some of the main challenges that tourism companies must address:
challenges for tourism companies
Challenges for tourism companies
Attracting talent : Finding and retaining qualified professionals is crucial to the success of companies. 74% of tourism entrepreneurs consider this challenge a priority. Strategies such as offering training, promotion and well-being opportunities are key to attracting and retaining talent.
Digitalization of the experience : Digital transformation is essential to adapt to the demands of today's tourists. Companies must develop solutions that improve the online user experience, from searching for information to booking and customer service.
Product Differentiation : In a competitive market, businesses must stand out by offering unique and differentiated propositions. Creativity in service offerings and personalization are key to attracting customers.
Attracting a more qualified demand : Companies must target a specific audience and adapt their online marketing strategies to attract customers with particular interests and needs.
Understanding the New Tourist: The post-COVID-19 tourist is more aware and demanding. They will look for safe, natural and non-massive local destinations. Companies must adapt to these new preferences and ensure adequate sanitary conditions.
