Especially in the field of B2B marketing . This is shown by the ebay database latest report prepared by Gartner, which highlights the main trends that we should not lose sight of in the digital environment.
We see how artificial intelligence and machine learning can make both new and existing applications on the market “smarter.”
“In the future, technology will be integrated into the entire digital business,” explain the analysts responsible for the report. They refer to what we could call the construction of a mesh or network in which all people, devices, content, technology and services are integrated. It is this set of gears that really creates the experience.
Among the conclusions, it is worth highlighting that business architecture and technological innovation must be considered as long-term strategies. With regard to the first of these concepts, business leaders must use it to master emerging trends in order to offer users personalized and contextualized experiences.
Technologies such as virtual and augmented reality play a key role here . They enable the creation of new systems. The goal is for the intelligence we have been talking about to be embraced in all sectors.
