It is not surprising that this first impression is a fundamental factor in the decision-making of a potential client. This perceived value will be the trigger that will drive them to initiate commercial contact with the entity in question. Those seven seconds end up building the facebook phone number data foundations of relational marketing . There are countless examples of practices based on relational marketing to establish a solid and lasting relationship. In this sense, from Mediapost Group we are going to provide you with a series of tips so that the first impression that your company gives off is devastating . Ready?
Know who you are dealing with
If you wake up and see the day marked with a red X on your calendar, it is probably because you have an important meeting between executives or a meeting with a potential high-level client. The ideal thing would be to spend some time beforehand researching him or his environment . Nowadays, the Internet offers us an infinite number of tools to find out more about people's tastes. Whether through their LinkedIn profile (where you can check their studies, courses, master's degrees and business experience), or their personal Facebook or Twitter , which will allow you to find out everything from what they like to see and talk about to what kind of hobbies they have. This practice, although at first it may seem strange and even intrusive, is usually carried out for the decision-making of candidates applying for a job, for example.
If you don't have that information, stick to the most visual . If the meeting is taking place in an office other than yours, look at the decoration, their paintings, their personal items... this can help you break the ice and discuss various more banal topics, the perfect moment to bring out your friendliness and dispel the initial tension of the meeting.
A look counts more than any word
Once you've gotten through the pre-meeting process, where you've brought out your 'detective' skills, it's time for eye contact . Although it may seem inconsequential at first, it's the only behavior closest to sincerity . There are few things more disconcerting than trying to have a conversation with someone who is periodically glancing at everything going on around you, or even at their mobile phone.
Science supports how crucial it is to maintain permanent eye contact with our interlocutor . This simple act triggers a reaction in our human body, increasing the levels of serotonin, oxytocin, dopamine and endorphins (the components that make us feel good and euphoric). However, once those crucial seven seconds have passed, it is advisable to play with eye contact while maintaining a fluid conversation.
