Instagram shopping: how to set up and sell successfully?

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kolikhatun0022
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Joined: Tue Dec 10, 2024 4:01 am

Instagram shopping: how to set up and sell successfully?

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In fact, 90% of Instagram users follow a business account. Which makes the expansion of Instagram Shopping more effective than ever, as a way for merchants to tag products in their posts, open an online store, and simplify the entire shopper journey from discovery to converting a purchase.

In this post we tell you how to set up Instagram Shopping step by step and sell products on social media, in this guide for beginners.

How to set up Instagram
If you use it, selling on Instagram with an ecommerce platform like Shopify is simple. When you connect your online store to the Facebook sales channel, your Shopify products automatically sync with Instagram so you can easily create shoppable ads and posts.

You can use Shopify to create, track, and manage your Instagram ad campaigns and orders, as well as customize your store and give it the look and feel of your Shopify store.

Before you start selling on Instagram, you'll need to make sure you've set up a Facebook Business Page and have products in your Facebook catalog.

From there, follow these steps:
From your Shopify admin, click Facebook under Sales Channels in the left menu bar.
Click Set Up to Get Started in the Instagram Shopping section.
Connect the required Facebook accounts to the Facebook sales channel.
Review and accept the terms and conditions, then click Request Approval.
Facebook Instagram Shopping with Shopify
Facebook takes 24-48 hours to review your products. Please note that this works if you are on the Shopify Basic plan or higher.

When you sell on Instagram and Facebook with Shopify, there are apps and integrations that connect your Instagram inventory, marketing, customer, and sales metrics into one gambling data japan central database. Sync your product catalog, discover and promote popular product features, and create your advertising campaigns—all within Shopify.

How to set up Instagram Shopping natively
First things first. To be able to sell your products on Instagram, make sure you:

Your personal account becomes an Instagram business account .
Your business sells physical products that comply with Instagram's commerce policies.
The Instagram business profile is associated with a Facebook catalog in Business Manager.
Once you've taken care of the step-by-step details above, you should be ready to start selling your physical products on Instagram.
Open your Instagram app and head to your profile . Tap to open the menu in the top right corner and go to Settings. Select Business, then tap the Set up Instagram Shopping link.

Instagram Shopping Native Setup
You can also create your store from the Meta Business Manager .

Setting up a product catalog
To sell products through Instagram, you'll need to connect your Instagram account to a catalog. Start by logging into your Meta Commerce Manager. Commerce Manager is a feature within Facebook Business Manager that allows you to set up a Facebook Shop.

Once inside the Commerce Manager, click + Add catalog.

add catalog
Next, choose the type of catalog you'll be creating. If you're an online retailer, you'll want to create an eCommerce catalog.

electronic commerce catalog
Next, you'll need to upload your inventory. If you're selling a small number of products, you can manually upload product information to your catalog. Or, you can connect a platform like Shopify to automatically import your items.

Image

If you choose to upload products manually, here is the product information you will need to include:
image(s) 500 x 500 pixels
Product Description
A link to your product's landing page
Price
A number of SKUs
How to sell products on Instagram
Using product labels
Run Instagram Ads
Partnering with influencers
Use live shopping streaming
Posting Reels
Curating user-generated content
Use the right hashtags
Using videos to showcase your product
Automate customer service with Direct Messages
Before we dive into specific examples of how top brands are using Instagram Shopping, let’s quickly outline the four main tools you can use together to drive organic Instagram sales:

Shoppable Posts – Simply put, “shoppable” posts allow you to add product tags to your content so people can shop directly from them. Product tags on Instagram are similar to tagging other users in your posts, except you’re tagging your products. This allows shoppers to click on your tags and quickly purchase from your product catalog.
Product Stickers in Instagram Stories - With product stickers, e-commerce brands can tag specific products in Stories, just like with standard product tags in posts.
The Shop tab on your profile. The Shop tab is where visitors to your profile can find all the products you've tagged in your Instagram posts, including content that features them.
Collections . Product collections allow you to customize your store with an editorial perspective by curating products into themes to help tell your brand story.
Instagram Checkout – When you enable Instagram Checkout, people can purchase directly from Live Shopping, product drops, and Shopping for Creators. If you’re a Shopify merchant, you can use the Facebook Channel integration to set up checkout on Instagram and Facebook. Shop Pay will automatically appear to the customer, providing a faster and easier way to pay.
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