No one doubts anymore that to connect with their ideal audience, companies need to develop an effective digital ecosystem , which evidently represents a transformation in all business processes.
Employees, especially marketing teams, must adapt to new technologies to create strategies capable of defending their position in the market, maintaining profit margins and continuing to enthrall customers.
Below we give you some recommendations to address the challenges that companies face when adapting workers and processes to new technologies.
5 tips for employee adaptation to new technologies
Hire “specialized” agencies
In-house marketing teams are faced with the challenge of learning new methodologies, channels and trends. New agencies are tasked with developing customized marketing strategies through specific channels, those where your audience is.
Choosing an agency that specializes in your sector or your buyer persona will be a way to improve the training of your teams. An agency that develops its work for clients in your same sector, in addition to implementing a marketing strategy and developing creative pieces, can provide the knowledge and experience already gained without having to invest in hours of research for your team.
As a partner, it is an important decision that will help workers israel telegram data adapt to new processes and technologies.
Delve deeper into the development of digital strategies
The digital environment requires more complex and powerful strategies that offer relevant content in the right place and in the most appropriate way. Today, technology allows us to know our audience better. We address people with first and last names , in an absolutely personalized and hyper-segmented way. Asking for help from experts in the area who use specific methodologies and specialized technology is a great step to guarantee success and have a guaranteed return on investment.
Be agile, structure your strategy in short time periods
The speed at which the digital environment evolves forces us to be aware of our strategy almost weekly. Don't build your strategy thinking about your experience. Always work based on the experience of your clients . To achieve the desired success you must prepare strategies lasting three months at most. Continuously analyze what is happening and implement iterative changes that improve ratios. Our recommendation is that you work quarterly , although you can also set objectives on a half-yearly basis.
This type of strategy requires more constant work over time. But I assure you that the results will improve year after year, in addition to obtaining much more information than with 12-month strategies. It will be necessary to create agendas in which the processes, times, those responsible and all those details that guarantee the order and success of the strategies are defined.
