Financial metrics : We must identify the appropriate netherlands telegram data and measurable key performance indicators (KPIs) . The financial aspect is important because it is used to determine our company's market share. Among the most important online and offline metrics of our business, we could highlight income, business profitability, growth rate, investment, and costs for acquiring and retaining new customers.
Strength metrics : It is important to have constant brand reputation management. You should periodically monitor the health of your brand in terms of customer loyalty , brand image , social media feedback , accessibility, and brand awareness and interest.
Consumer Metrics : Analyze customer purchasing behavior and assess the emotional connection customers have with the brand. To do this, you can use specialized survey software that allows you to monitor the results.
Tips for building positive brand equity
To start, measure your brand equity with a detailed audit of your company to find out the current state of your brand. This way, you can compare the results obtained with your marketing objectives established in your marketing plan .
Secondly, gather all the information you can about the public on your social networks, prepare satisfaction surveys , analyze the comments , reviews or messages that you receive through digital platforms.
