A topical map helps search engines understand your website better.Women Number Data Instead of treating your pages as separate pieces of content, Google sees them as part of a well-structured topic.It also makes content planning easier. With a clear map, you know exactly what to write about next. This prevents gaps in your content and ensures you fully cover your niche.
Chris from Visionary Marketing also notes that they use topical maps to prioritise content production, starting with the most impactful pages and gradually expanding.
It also helps with content updates, ensuring older pages remain relevant by linking to newer insights.
Another added benefit of a topical map is that it helps you attract the right audience. When your content is well-organized, visitors can easily find what they need, keeping them on your site longer.