To promote your brand, company, or venture and increase traffic to your website, it's important to consider all digital marketing strategies. Today, we'll discuss Google advertising as a powerful and highly effective tool.
Online advertising allows you to show your ads to people most likely to be interested in the products or services you offer, as well as exclude those who are not.
Additionally, you can track people who click gambling data australia on your ads. This tool helps you reach your potential customers while they're using multiple devices, whether desktop or laptop computers, tablets, or smartphones.
Google Ads, also known as Google Adwords, allows you to take advantage of the benefits of online advertising: showing your ads to the right people in the right place at the right time. This platform has been improving its features and has integrated systems such as machine learning to optimize ads.
Advertising can be presented through the Search Network and the Display Network. The former points to the search engine page, where ads are presented as text. The Display Network allows you to design ads containing images and videos on the various platforms belonging to Google and its partner network.
Advertising on Google offers several advantages, but the main ones are as follows. Read on!
Ad targeting
Figures position Google as the most popular search engine, capturing more than 90% of Internet traffic.
In fact, Think with Google conducted a 2020 study, where 51% of surveyed shoppers said they use Google to search for information about a purchase they plan to make online. Meanwhile, 49% of users say they use the same platform to discover or find a new product or item.
Proper targeting allows you to target your ads to people with specific interests based on your brand's offerings, so you can show them relevant ads and avoid wasting time and money talking to just anyone.
These are the options you can choose from to segment your online ads and further improve your digital marketing campaigns:
Keywords: Words or phrases related to your products or services that are used to display your ads when customers search for those terms or visit related websites.
Ad placement: Show your ads on Google search results pages, as well as on websites that are part of Google Search and the Display Network.
Age, location, and language: Although this traditional segmentation is a thing of the past, it's still important to choose the age, geographic location, and language of your customers.
Interests: You should have a good understanding of your buyer persona's concerns . What needs do they have? What solutions does your brand offer?
Days, Hours, and Frequency: Post your ads at specific times or days of the week and decide how often to run.
Devices: Your ads can appear on all types of mobile, desktop, and tablet devices, and you can specify which ones they will appear on, in what format, on which social networks, and when.
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