Social Media Influencer Marketing Statistics and Demographics

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However, it is also worth noting that most influencers are more than happy to accept a product as compensation if it comes from a brand they trust. This means that ongoing social proof development could help your business build better relationships with influencers.

It’s also worth noting the different types of influencers and how their rates can vary. For example, those with less than 50,000 followers are almost always cheaper than those with more than 1 million followers.

If you are an influencer, we recommend that you calculate your price based on your efforts, audience size, and reach. You will encounter people who will offer you much more and much less than the median figures listed above, so don’t be discouraged if you receive a few low offers.

If you run your own website, we recommend using a tool like MonsterInsights to track your macedonia telemarketing data site analytics. This will give you access to a wealth of data, including page views, visitors, and popular content. You can then use this information to negotiate a better deal with the companies you want to promote and endorse.

For more details, see our guide on how to track website visitors in WordPress .

Related: Check out our original research to see if creators are telling the truth about who makes money on TikTok and YouTube .

Influencer social media statistics
Globally, 5.04 billion people are social media users . That’s almost 60% of the population!
The average person spends about 2 hours and 30 minutes on social media every day.
43% of people turn to social networking sites when they are thinking about purchasing a product but don't know where to start.
89% of marketers say Instagram is the best place to work with influencers.
According to a HubSpot survey, 30% of respondents say Instagram offers the highest ROI (return on investment) for influencer marketing.
YouTube and TikTok are also extremely popular places to connect with influencers.
There are over 100,000 self-described TikTok influencers in the United States. Most of these influencers have between 50,000 and 100,000 followers.