For information purposes, this study was conducted among 1,300 influencers in December 2023. As part of a commercial collaboration with Reech, I am presenting it to you today on my blog. For the more curious among you, who wish to compare with the previous edition and delve deeper into the subject, you can find the results of the 2023 study here .
Like every year, I was there, at the Morning Cléry, to bring you the event on X. The results were broadcast there in preview, you were able to follow the livetweet with the hashtag EtudeReech2024 . Professionals interested in the subject were also present, including Jonathan Chan and Céline Beckrich from La Brigade Du Web, or Yann Gourvennec from Visionary Marketing and many influencers, brands, agencies and independents.
The program and new features of this study:
Guillaume Doki-Thonon tells us about it: "This study shows that the influence market continues to grow. The job of content creator is not just a hobby, it constitutes a real professional activity and an entrepreneurial project for those who practice it. Income is increasing, the use of platforms is multiplying, requests for collaboration with brands are increasing and evolving, it is an entire ecosystem that is finding its feet and is becoming more established in society."
A quick word on what's new in the 2024 edition. Obviously, the Influence law of June 9 was discussed in this study. We will talk about it again later in this article. Transparency of commercial promotions, responsible influence, artificial intelligence and cyber-harassment are current topics on which creators have also been led to react.
Regarding this law, Guillaume specifies: “It supports the good health of the sector to promote a more responsible and less controversial influence because it is now subject to legislation. There is still a long way to go to abolish certain practices and put influence in the spotlight as it should be considered, but it is on the right track.”
