How to Measure Marketing Success

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In the era of digital marketing , we can act on many fronts. However, if a marketing initiative does not generate a positive return on investment, something is definitely wrong. With this in mind, we will give you some tips on how to identify these flaws and correct them.
In the digital environment you can measure practically everything, including:

Where visitors discover your website

What content they viewHow long they stay on specific pages of your websiteWhich calls-to-action lead to the highest number of conversions

Which content offers bring in more venezuela mobile database qualified leadsWhich automated email campaigns bring the most (and least) leads to your websiteWhich marketing initiatives generate leads that become customers


And the list goes on and on in a sea of ​​marketing data analytics. Now how do you combine all this information so that it makes sense? What’s most relevant? And most importantly, how can you use this data to make positive changes?

First, you need to identify the problems your company faces in generating business. These may include items such as:

So you must identify which of these problems have precedents and then evaluate your effectiveness in solving them

Considering the reality of B2B companies, which need to achieve different goals, there are some key points to start the analysis.

1. Measure your website traffic growth

Is your website traffic growing? Where are your visitors coming from? Which blog posts and website pages are attracting visitors outside of search engines? How is your website ranking in Google searches for keywords and phrases that are important to your business?

2. Measure your lead generation

Are at least 1-3% of new visitors to your site converting by downloading content or filling out a form? This is a good benchmark. If not, evaluate whether your site is properly organized to generate business. Does it have effective paths to conversion? Have you included diverse calls-to-action, targeting not only customers who are researching, but also those who are evaluating and almost buying something? Which marketing initiatives are bringing in the best leads? Take the opportunity to analyze which lead generation efforts are not converting.