Why is it so important for companies?

[bitheerani42135]

Different types of data need to be analyzed for each type of business. For example, if a company produces content frequently and needs to know which keywords increase traffic to its blog, it can then improve its texts, both in terms of SEO and content.

In the case of an e-commerce that invests in paid advertising, Google Analytics helps you know which campaign is performing norway mobile database in terms of clicks and sales, which allows you to direct your investments and avoid wasting resources on actions that do not generate results.

How to use Google Analytics?
In this topic, we’ll show you how to use Google Analytics. Read on to find out!

Create a Google Analytics account
To start using Analytics, you need to create a Google account. The main tip here is to use the email address you access most frequently, as notifications will eventually be sent and it is important to check them. Remember that you can later grant access to the tool to other users.

Install tracking code
Once you accept the Analytics terms of service, a global site tag, known as a gtag, will be generated. This feature is used to communicate between your website and Google Analytics, sending information to the monitoring tool.

With this code installed, you will have access to essential information such as:

user behavior on the website;
traffic sources;
time spent on each page.
Configure user management
Once you have installed the tracking code on your website, it is time to set up the view. This section can be accessed by clicking on admin/view settings.

This feature is used to decide which data from a given property can be viewed in a segmentation. For example, you can have a view without filters that displays all the information or a view with only the data from a specific part of the site, in the same property.