Storytelling and emotional messages

Unlocking the Potential of Data at Australia Data Forum
Post Reply
aktAkterSabiha15
Posts: 12
Joined: Tue Dec 10, 2024 3:23 am

Storytelling and emotional messages

Post by aktAkterSabiha15 »

We are aware that people are moved by emotions and impulses , rather than by necessity, especially when it comes to B2C products. This is why we recommend that you base your campaigns on emotional messages to grab their attention and reach their hearts directly.

Round discounts
Round discounts are the biggest draw . Discounts of 10, 20 and 50% are the most appealing to users as they are easy to calculate and they can instantly know how much the product will cost. Forget about figures like 35%, 28% or 45%, these percentages will not attract your buyers.

Cross-selling with Black Friday and Cyber ​​Monday
We already know that after Black Friday comes Cyper Monday, the last chance to "blow up" your sales before Christmas. We recommend that you run parallel campaigns for both dates, this way you will guarantee your sales on both days .

Video marketing
Video helps you increase your engagement , SEO positioning, visibility, ROI, etc. All this is due to the fact that videos are more direct, clear, shareable... This is why more than 60% of companies already bet on video hong kong telegram data marketing . You don't need to make a video with a great script, but you can make a 30-second video announcing that you are joining Black Friday and that they can't miss your discounts.

Image

Time trial campaigns
Time-based campaigns are those with a countdown. That is, for example, you can put a product with a big discount for a certain time like 12 hours . Accompany it with a clock that counts down and promote it through different social media. It is a way to speed up the purchase decision-making process.

Email marketing
Email marketing is an inbound marketing strategy that allows you to automate an entire sequence of personalized emails for your users to promote a service or product . Send emails to your customers announcing your Black Friday.

Promotion through social networks
Social media is undoubtedly one of the most used methods to promote Black Friday. In 2017, this event was commented on approximately 1 million times on social media. A format that you cannot ignore.
Post Reply