An Instagram chatbot is a messaging system that answers human questions with automated responses. Chatbots use artificial intelligence to communicate with people. They are the ultimate automated response system: they can answer questions, make recommendations, and even refer customers to a human employee if needed.
These chatbots are nothing like the vulgar bots that troll you on Instagram. But what exactly is the difference between the two?
Instagram bots are often computer-generated fake accounts used to make it appear as though someone has more likes, followers, or comments than they actually have. They attempt to impersonate real people, but with little vietnam phone number data success. Bots often tag random accounts in comments, send you vague Instagram private messages, or otherwise attempt to scam or phish you for money.
Instagram chatbots don't pretend to be real people (nothing beats honesty, after all). They act as a real-time intermediary between a brand and a consumer and are integrated into that brand's Instagram account. This isn't like a weird separate account with 4 followers and 0 photos trying to get you to buy things.
In short: Chatbots are a legitimate customer service tool, while bots are just annoying at best (and total scams at worst).
The Business Benefits of Instagram Chatbots
Before we get into the business benefits, here are some Instagram stats you might find interesting to set the scene:
90% of Instagram users follow a business.
44% of people use Instagram to shop every week .
2 out of 3 people say Instagram helps them connect with brands.
1 in 2 people have already used Instagram to discover new brands.
92% of its users believe they have already bought a product or service on impulse after seeing it on Instagram.
In other words, Instagram commerce represents a huge opportunity for brands: Instagram users are highly interested in shopping. And just as Instagram Stories, posts, and ads can attract potential customers in the public sphere, chatbots can convert interest into a sale in the private sphere.
But Instagram chatbots can help your team in other ways too.
Save time
For humans, responding to Instagram private messages is time-consuming. For bots, it's instantaneous. If you use an Instagram chatbot, all private messages you receive are automatically replied to. All the time you spend reading private messages and responding to customer inquiries can be put to good use: brainstorming new marketing campaigns, preparing financial reports, taking a well-deserved break to devour a square of chocolate.
An Instagram chatbot for the textile company Dynamite
Source: Heyday
Automate lead generation and sales
An Instagram chatbot is a bit like a supersonic employee of the month (a die-hard who's hell-bent on getting the highest sales figures in the company, but thankfully you don't have to put up with them at the company holiday party).
Instagram chatbots can recommend products to your customers directly in a conversation to speed up and simplify sales.
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