When you create the email series that will be associated with the newsletter giveaway, think of them as the different parts of a sales page. For example in:
the first email, you can try to confront them with their problem
the second email, you talk about your personal experience, the actions you took to achieve your goal
another email, you can present a case study, or a testimonial
Each time, the content must remain useful for your readers, this is what you must keep in mind when you write your emails. Ask yourself the question: "are my emails useful, pleasant, even if the person does not buy?"
It's a balancing act! Let's say you help people get started in running, your "testimonial email" could be: "Discover how Amandine ran her first 10km in 3 months (with strategies you can use)!" Your email would therefore talk about Amandine's success but also the advice she followed to achieve this result. Finally, you tell people who want to get started, the program that Amandine followed. This type of email will be alternated with advice emails only.
The principle of tripwire
This involves offering a very inexpensive product (less than €20) to the person who has just subscribed to your mailing list.
It is interesting to put this principle in place, because
It is easier to remember the name of a person you have subscribed to
and it is easier to convert a prospect into a customer with a low-cost product.
In addition, this accessible product acts as a sort of teaser for your other products/services. This allows Internet users to test what you offer.
Beyond the prospect/customer conversion, this also allows you to develop the engagement of your community. We are always more inclined to open someone's email if we have bought a product from them that has been super useful to us than the other way around!
How to Create a Tripwire
To implement this strategy, you will need to create a product list of telegram users in malaysia that you can sell for less than €20 (ideally between €7 and €9). Even if this product is not expensive, it must not be of low quality.
Once the product is created, you need a sales page and a payment button.
How do I sell my Tripwire?
You can propose your tripwires:
in the emails you send as thanks for subscribing to your newsletter,
or at an event, in the thank you pages,
or in the email sequence we talked about above.
The approach you should take with this type of product is similar to the discovery call. It allows the Internet user to get to know you better.
The key to success
For your tripwire to work, you need to think carefully about what you're going to do after you've sold it. What's going to happen once the user buys your product? Will they receive a series of emails that will direct them to one of your higher-end products? Will you personalize the relationship more and direct them to a discovery session? It's important to think about this in advance, otherwise your tripwire will just be a product!
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