Aside from the Messenger and SMS tactics we’ve shared from Live Love Gameday’s strategy, there are a ton of other ways you can use these channels to drive more engagement and revenue from your audience. Here are a few ways:
, businesses can build customized back-and-forth conversations, giving users the ability to interact back with your business and receive real responses. Some brands use this feature to ask customers a series of questions special lead about their personality, hobbies, likes and dislikes and more. They will then recommend products based on the user’s answers.
Welcome series: When a customer gets started, your business has the opportunity to introduce itself, share a bit of information about what your business does, attach links to interesting content, or share a coupon for new subscribers. This helps build a personal relationship right away.
Winback Campaigns: Creating ads specifically targeted to audiences from past Facebook Messenger interactions can help you winback previous customers. For example, knowing someone has an advanced musical skill level from a Messenger product recommendation quiz means an ad better tailored to their knowledge in music.
Cross-sell or up-sell: On Messenger specificall
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