Why Not to Use Fake Sales Notifications (and What to Do Instead)

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Last updated onJanuary 10th, 2024by Editorial Team
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Avoid fake notifications
Wondering if fake sales notifications can help increase sales and conversions?

If you are just starting out and have no sales volume, you may be tempted to display fake notifications to make your site appear trustworthy and active.

Many new businesses face this problem, and fake notifications seem like the easiest way to solve it. However, in the long run, this can seriously damage your brand and ruin your business. In this article, we’ll take a look at female database fake sales notifications and why you should avoid them. We’ll also show you how to use your website’s statistics to build credibility, trust, and a loyal customer base. Let’s get started.

Real sales notifications vs. fake sales notifications?
Sales notifications are small, non-intrusive pop-ups that show you when a customer has purchased a product on your website.

trustpulse example from seedprod-site
They are used as a form of social proof to build trust and credibility with visitors. This works because consumers tend to trust that something is good when they see other people buying it.

This creates a sense of popularity and sends a signal to visitors that people like and trust your brand. In this way, sales notifications can have several positive effects:

They create the FOMO (fear of missing out) effect . This means that when consumers see others doing something, they want to do the same.
Encourages hesitant customers to proceed with their purchases.
This prompts visitors to check out your products, creating cross-selling and upselling opportunities.
This builds lasting trust and credibility.
But in some cases, these sales notifications are not as genuine as they seem.

This is because fake sales notifications are created by website owners to make it appear as though there are sales taking place on their website when in fact there are none.

This is an unethical tactic from the outset as it deceives customers into believing that your website has active buyers, and unfortunately, it has become a popular strategy because building a real audience takes time, while fake notifications can give faster results.

Plus, WordPress has over 50,000 plugins, so it’s easy to find a fake sales notification plugin that lets you input your own data and create fake notifications instantly.