Create your campaign

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First, you need to create a popup campaign to add the time delay. Thanks to OptinMonster, creating campaigns is quick, simple, and easy.

OptinMonster has over 100 pre-built templates that you can use to save time and energy in the campaign creation process.

All of these campaigns look great on all devices and are super easy to customize to fit your brand’s voice, style, and message. In other words, you can use OptinMonster to create professional-looking, high-converting campaigns in minutes.

Even if you have no coding experience or “technical skills” to fall back on.

While we don’t have time to explain how to create a popup step by step in this article, you can check out our post on how to create a popup form in WordPress .

This post will have everything you need to create a high-converting advertising database popup in minutes. Once you’ve created your popup campaign, it’s time to add the delay time.

Step 2: Add display rules

In the campaign builder, click Display Rules at the top and you'll see the default rules added to your popup.

default display rules in optinmonster
OptinMonster will display a popup you create after a user spends 5 seconds on your page. If this is exactly what you’re looking for, you can adjust the delay time here.

If you want to change these rules, you need to click on the time on the page and a drop down menu will appear with the different options of how to display your popup.

Select display rules in OptinMonster
You’ll see triggers and targeting rules that you can add with just one click. These include:

Physical location
Time and date
Scroll distance
Targeting cookies
Exit Intent
New visitor
User device
…and much more. There are filters in the left menu that you can use to quickly find what you’re looking for.

In the Trigger (When) filter , you will have options to select Time on Page or Time on Site. This will help you add a timed delay to your popup.