app advertising in both Google Play and AppStore.

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Performance Max Campaign – is an automated campaign that uses machine learning to maximize efficiency. The campaign simultaneously uses text, product and reach ads on display and YouTube, so you can further increase sales of your products or services.
Demand Gen Campaign – Demand Gen, formerly discovery – an automated type of campaign used to generate a large reach. It is distinguished from other advertising campaigns by the fact that ads can also be displayed within Gmail.
App promotion campaign –
“Intelligent” Campaign – a campaign type for beginner advertisers.
Search engine campaign SEARCH
A search engine campaign (Search) is the most frequently chosen type of campaign for new Google Ads customers. Ads created in this type of campaign are displayed in Google search results and, if we select this option, also btc database on search network partners or even on the Google Display Network as text ads. The ad creative will be displayed if the keywords you are targeting are related to the phrase searched by the user. It is important that the advertising message is tailored to the user's query.