Research how many people might use search engines to find fitness-related content or workout routines. For example, if research suggests that 30% of your target audience searches for fitness-related topics online.
Apply this percentage to your TAM to estimate the number of people using organic search for fitness information.
In this case it would be 10 million * 0.30 = 3 million potential organic search users.
2. Decide on market penetration
Market penetration refers to the percentage of potential customers or users within a target market gambling database hong kong that a company intends to capture or attract with its products or services.
When determining market penetration through SEO efforts, a company sets a specific target percentage of potential organic search users it wants to attract to its platform. This percentage reflects the company's goals for gaining visibility and acquiring customers or users through search engine optimization strategies.
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