Why do companies need mission statements?

[nusaiba128]

Let's get back to our main topic. There are many arguments for the need for a mission statement, and they can be divided into different groups that gain something from defining the company's mission.

Motivating and uniting employees. Because our mission is written down, we can always return to it, refer to it, and remind ourselves why we exist. Every new team member can, thanks to the mission, immediately understand dentist database its meaning in exactly the same way as the previous members of the company.
Building a more cohesive team. Speaking of new hires, a clearly defined company mission helps attract well-matched new hires to our team. What does “well-matched” mean? If a company is driven by quality and commitment, it is less likely to attract people who (to put it euphemistically) are looking for a cushy job that they can just stick with. If a company claims to value flexibility and positive energy, it will attract, for example, younger candidates who don’t want to be tied to a specific desk at a specific office address from 8 a.m. to 4 p.m.
Attracting better-suited contractors. Employees are one thing, customers are another. Customers who feel a similar vibe will be more likely to use the services of a company with a defined mission. What's more, a mission helps build such a loyal community around itself that it will be able to defend the brand in moments of crisis for it. Of course, this is a bit of an oversimplification, because you can't build a loyal community on the mission alone, but defining it is an important milestone on this path.