A Brief Explanation of the Concept of KPI (Key Performance Indicators)

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First, let's explain the basics. KPIs (Key Performance Indicators) are nothing more than key performance indicators. They can be compared to vital signs in medicine - just as a pulse or blood pressure inform about a patient's health, a KPI shows the condition of our business. These KPIs allow us to assess whether our marketing activities are bringing the expected results or perhaps bc database thailand require immediate intervention.

But before we start dealing with various indicators, we need to take a step back. There is no point in measuring something if we do not know what we are aiming for. Therefore, the first step is to set clear project goals. And here our friend with the acronym SMART will be irreplaceable.

Specific : No “we want to be better.” Better at what? By how much? For whom?
Measurable : If you can't measure it, how will you know if you've succeeded?
Achievable : It's worth dreaming, but the goals have to be realistic. Let's not promise ourselves that we will beat Coca-Cola's results in a week.