Find main keywords with the Google Keyword Planner

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This specificity makes long-tail keywords less competitive than head keywords and provides better opportunities for smaller or newer websites to rank effectively in search engines.

While head keywords are often dominated by big brands and come with high competition, long-tail keywords offer a more even playing field.

Conversion rates
Conversion rates differ significantly between these two types of keywords. Head keywords generally gambling database japan have lower conversion rates because they attract a broad audience with diverse intents.

On the other hand, long-tail keywords tend to have higher conversion rates because they closely match user intent, capture specific needs, and lead to better engagement and higher conversions.

User intent
User intent also varies between head terms and long-tail keywords.

Head keywords usually indicate a general intent that is often used for initial research or exploration.

In contrast, long-tail keywords reflect a specific intent that is typically used when users are close to making a decision or purchase.

While both head keywords and long-tail keywords have their advantages and disadvantages, a successful SEO strategy should integrate both types of keywords to maximize reach and effectiveness.

How to find head keywords
There are several ways to find key keywords for your blog posts and web pages. In this post, we'll show you how to find these keywords using Google's Keyword Planner tool and SEOptimer's Keyword Research tool.