CTA - Call to Action

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The call to action must also be clear. Visitors should not have to guess what their next step should be. Make it clear to them what you expect from them: "Buy", "Sign up", "Register", "Start tutorial", "Make an appointment"... CTA buttons must be strategically placed on the landing page, so that the visitor does not have to scroll from the bottom of the page to the top, looking for the button .

  Maintaining attention

The focus of internet users is not something to brag about. You yourself must have noticed that your attention wanders easily when you are online. The reason is simple and comes to us from psychology: when we are surrounded phone number list by a lot of stimuli, it is very difficult to focus on just one thing. When we are at work or performing an important task, we try to control our focus. However, in our leisure time we allow our attention to wander. Well, this is exactly what a quality landing page must prevent.

It is very easy to overdo the details (especially when we want to emphasize the quality of the offer), but in this way we will lose the attention of the visitors. The content of the landing page must be specific, with a clear offer and an unambiguous message .

  Visual

An interesting visual will surely help to keep the attention of the visitors. The visuals on the landing page (including video materials) must follow the style of the page, give more information about the offer you are promoting and become its visual identity. The ultimate goal is to evoke an emotion, because that is the easiest way to "catch" the visitor and lead him to take action.

5.    “Social proof”

Translated into Serbian, it would be "social incentive" or we could call it "environmental pressure". If a product has already succeeded in helping people, it will be easier for us to believe that it can help us too. Emphasizing the percentage or number of people who have so far benefited from a product or service, popular testimonials (user impressions) in various formats, client logos, survey results - all this is "social proof" that we can use . In fact, we are already encouraging the visitor to follow in the footsteps of those who had a similar problem and successfully solved it thanks to the solution we offer.