Here’s an example of how this actually works:

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Jamenson Alvarez with Latam Digital Marketing saw a 980% boost in customer conversations after switching to a chatbot system.

The reason? Customers saw immediate benefits from the automated communication because their questions were resolved quickly and with zero hassle. Meanwhile, the chatbot data helped Alvarez’s team “generate business opportunities that [they] can redirect to [their] sales executives.”

Instead of guessing what works or doesn’t work, this type of automated communication helps you find out exactly how you can improve the customer experience and increase conversions at the same time.

In many cases (including those listed in that image), the reason people abandon their cart is a temporary complaint. And that means those leads will most likely return to your site at some point, either to consider alternative options or to read blog articles, download free assets, etc.

By using a chatbot that can review data, you can directly (and automatically) engage with those people. A few questions are all it takes to learn why they abandoned their cart, what steps you can take to address engineer data their concerns or answer their questions, and even offer a one-time discount code to incentivize a purchase.

Once you pin down what the problem is, you have a few options on how you proceed.

Suggested Read: How to Boost E-Commerce Conversion Rate Using Chatbots

Option #1: Engage customers during checkout
With a chatbot system in place, you’re able to interact with customers before or during checkout instead of surveying them after they abandon their cart. This can be a great opportunity to provide FAQs about the checkout process.