Fundamentals of subliminal advertising

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For example, let's say you're watching an action movie in the theater. During an exciting scene, a frame briefly shows an image of a luxury watch . This implicit subliminal message suggests that owning a luxury watch will make you feel powerful and successful , just like the character in the movie.

In short, the difference is that subliminal advertising is used specifically in advertisements and seeks to influence consumer behavior subconsciously, while subliminal messages can be present in any type of communication and have various purposes, such as creating an atmosphere or evoking emotions, without necessarily being related to a specific product or brand.

How subliminal advertising works
To understand how subliminal advertising works, let's first think about how our brain handles information. We process tons of stimuli every day, but not everything reaches our conscious attention. This is where the magic of this technique comes in: it slips right into that "filter" and seeks to speak directly to our subconscious. In other words, it sends us messages we don't consciously notice, but that can influence what we think or feel.

And how does it do it? Here are some common ways:

Hidden visual messages
Those texts or images that appear so quickly that you don't chinese student data realize you've seen them. For example, a word or symbol that flashes on an advertisement for a split second. Even if you don't notice it, your brain registers it.

Subliminal sounds
Words or phrases played at a very low volume or hidden in background music. You don't consciously hear them, but they're there, sending their message.

Associative advertising
This is where those symbols or images come in that make you feel something positive without you even realizing it. For example, a drink associated with scenes of happiness and friends having fun. They're not just selling you the product, but also an emotion.