Forward Rate & Conversion Rate

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Below, you will find an overview that can serve as a starting point for further study:

Open Rate: Open rate measures the percentage of recipients who open your cold emails. A higher open rate suggests that your email subject lines and senders are intriguing enough to capture recipients' attention.
Click-Through Rate (CTR): CTR tracks the percentage of recipients who click on links within your email, often to your website or a specific landing page. This KPI measures the effectiveness of your email content and call-to-action (CTA).
Conversion rate measures the percentage of recipients who take the desired action after clicking on your email. This action can vary based on your campaign goals, such as making a purchase, filling out a contact form, or signing up for a newsletter.
Response Rate: The response rate is particularly relevant in cold email communications. This KPI measures the percentage of recipients who respond positively to your email, showing interest or starting a more in-depth conversation.
Unsubscribe Rate: This metric tracks the percentage of recipients who choose to unsubscribe from your email list after receiving a cold email. While some unsubscribes are normal, a high unsubscribe rate could indicate problems with your email content or targeting.
Bounce Rate: Bounce rate measures the percentage of chinese overseas canada database that were not delivered to the recipient's inbox due to invalid email addresses or other issues. High bounce rates can damage your sender reputation, so it's important to keep them low.

Forward rate is how often recipients share your cold email with others. A high forward rate can greatly expand your reach and generate new leads through word of mouth.
Engagement Metrics: In addition to clicks and conversions, consider engagement metrics such as time spent on your website, pages visited, or downloads initiated by recipients who clicked on your email.
Revenue Generated: If your primary goal is sales, track the revenue generated by your cold email campaigns. Calculate the return on investment (ROI) to gauge the financial success of the campaign.
A/B Test Results: If you're running A/B tests on different elements of your emails (like subject lines, content, or CTAs), analyze the results to determine which variations work best and why.